branding strategies

3 Branding Strategies Confident Women Utilize To Manage Perceptions

By Eryka T. Johnson


As a woman in leadership, I’m sure you’ve heard the saying “Perception is reality.” This holds true for whatever space you are in – corporate America, online marketing, and nonprofit sector. Used in this context, it relates to how others perceive you. But what happens when how others perceive you and who you perceive yourself does not align?

In today’s video, we discuss branding strategies that allow you to project the self image necessary to manage perceptions of others and show up as your most powerful self. Understand how to brand yourself and how to curate your brand.

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Eryka T. Johnson